The Sony Bravia XR XR-98X90L is a flagship television that combines cutting-edge technology, stunning design, and an array of features to provide an unparalleled viewing experience. With its 98-inch display, Full Array LED, 4K HDR capabilities, and integration of Google TV, this television promises to deliver top-notch entertainment. Moreover, the inclusion of Bravia Core, tailored for PlayStation 5 gaming, makes it a dream TV for gamers. This review will explore the technology, features, design, picture quality, and sound quality that makes the Sony Bravia XR XR-98X90L stand out in the market.


Cognitive Processor XR: The Bravia XR series features Sony’s revolutionary Cognitive Processor XR, which mimics the human brain’s cognitive processes. This technology analyzes hundreds of elements on-screen simultaneously, enabling it to cross-analyze and enhance picture and sound elements in real time.

Google TV Integration: The Sony Bravia XR XR-98X90L comes equipped with Google TV, seamless integration of streaming services and live television. This platform allows users to access a vast library of content from various sources, ensuring a personalized and immersive entertainment experience.


Full Array LED: The Full Array LED technology enhances picture quality by providing precise backlighting control. It achieves deeper blacks and brighter highlights, resulting in an excellent contrast ratio and improved overall picture clarity.

4K HDR: With 4K resolution and High Dynamic Range (HDR) support, the Bravia XR XR-98X90L produces stunning visuals with lifelike colors, enhanced brightness, and exceptional detail, ensuring a true-to-life viewing experience.

Bravia Core: The Sony Bravia Core is an exclusive streaming service that offers a selection of the latest and greatest movies, streamed in near-4K quality. Bravia Core utilizes Pure Stream technology to minimize compression, delivering unrivaled picture quality.

Eco Pack: Sony’s commitment to environmental sustainability is evident with the Eco Pack feature. This TV is designed with energy-efficient components, reducing power consumption while maintaining optimal performance.


Aluminium Seamless Edge Design: The Sony Bravia XR XR-98X90L boasts a sleek, premium design with an aluminum seamless edge. The slim bezels and minimalistic aesthetics allow the display to blend seamlessly into any modern living space.

Size and Form Factor: The massive 98-inch display elevates the home entertainment experience, creating a cinema-like atmosphere in the comfort of your living room. The TV is elegantly mounted on a sturdy stand, ensuring stability and durability.

Picture Quality

The Full Array LED technology combined with 4K HDR capabilities results in outstanding picture quality. The precise backlight control enhances contrast and provides accurate color reproduction, making images appear vibrant and lifelike. HDR support further intensifies the viewing experience, bringing out the subtlest details in shadows and highlights. The Cognitive Processor XR intelligently analyzes each scene and optimizes elements to deliver an unparalleled visual experience.

Sony Bravia XR XR-98X90L, Full Array LED

Sound Quality

The sound quality of the Sony Bravia XR XR-98X90L is equally impressive. With Acoustic Multi-Audio, the TV uses its frame to generate sound, effectively matching the on-screen action with the sound source, creating a captivating audio experience. Dolby Atmos support further enhances the audio immersion, making viewers feel part of the action.

Remote Control

The Sony Bravia XR XR-98X90L comes with an advanced remote control that complements the TV’s smart features. The remote features an ergonomic design with intuitive button placement, making it comfortable to hold and use. It includes dedicated buttons for quick access to essential functions such as volume control, channel switching, and input selection. Additionally, the remote features voice control capabilities, allowing users to operate the TV using voice commands, enhancing the overall user experience.

Connectivity Options

The TV offers a wide array of connectivity options to cater to various devices and entertainment sources. It is equipped with multiple HDMI ports, USB ports, and Ethernet connectivity, enabling seamless connections with gaming consoles, Blu-ray players, soundbars, and other peripherals. The inclusion of Bluetooth and Wi-Fi connectivity ensures wireless connectivity for streaming content and screen mirroring from compatible devices.


The Sony Bravia XR XR-98X90L is designed to be highly compatible with various devices and technologies. Its HDMI 2.1 ports make it an ideal choice for PlayStation 5 owners, as it supports 4K gaming at higher frame rates with Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM). Moreover, the TV is compatible with popular streaming services, offering easy access to a vast content library.

Smart Features

Google TV: The integration of Google TV provides a user-friendly interface with personalized content recommendations based on viewing habits. The TV’s operating system is powered by Google, ensuring seamless navigation and access to a wide range of apps and services.

Voice Assistant: The Sony Bravia XR XR-98X90L features built-in Google Assistant and Amazon Alexa support, enabling users to control various smart home devices, check the weather, get information, and perform other tasks using voice commands.

Multi-View: This feature allows users to split the screen and watch two content sources simultaneously. It is particularly useful for sports enthusiasts who want to keep an eye on live scores while watching a game.

App Store

The TV’s App Store offers many applications catering to different interests and needs. From popular streaming services like Netflix, Amazon Prime Video, and Disney+ to specialized apps for cooking, fitness, and more, users can explore a diverse range of content and utilities.

Gaming Experience

The Sony Bravia XR XR-98X90L delivers an exceptional gaming experience, especially for PlayStation 5 owners. The TV’s HDMI 2.1 compatibility ensures smoother and more responsive gameplay with reduced input lag. The 4K HDR support enhances the visuals, making games come alive with vivid colors and sharp details. The inclusion of Bravia Core, tailored for PlayStation 5 gaming, provides an exclusive streaming service for high-quality gaming content.

Voice Control

The Sony Bravia XR XR-98X90L offers an advanced voice control feature powered by Google Assistant and Amazon Alexa. With the built-in microphones in the TV and the included remote control, users can interact with the TV using voice commands. This convenient functionality allows users to change channels, adjust volume, launch apps, search for content, and control other compatible smart devices using simple voice prompts. The responsiveness and accuracy of the voice control system enhance the overall user experience, providing a hands-free and intuitive way to interact with the TV.

Input Ports

The Sony Bravia XR XR-98X90L is well-equipped with an array of input ports for various multimedia devices. It features multiple HDMI ports, enabling seamless connections with gaming consoles, Blu-ray players, soundbars, and other entertainment peripherals. Additionally, the TV includes USB ports for playing media files directly from external storage devices like USB drives. The HDMI 2.1 ports support 4K resolution at higher frame rates and come with features like Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), making it an ideal choice for gamers seeking a smooth and immersive gaming experience.

Wall Mount Compatibility

The Sony Bravia XR XR-98X90L is designed to be wall-mountable, allowing users to save space and achieve a clean, modern look in their living room. The TV is compatible with VESA wall mounts, ensuring easy installation on a wide range of brackets. The slim design and seamless edge construction enhances its wall-mounted appearance, seamlessly blending with the surrounding décor.


The Sony Bravia XR XR-98X90L offers advanced calibration options for users seeking the best picture quality. The TV supports professional calibration tools, allowing certified technicians to fine-tune color accuracy, contrast, and other picture settings for optimal performance. Calibration ensures that the TV’s visuals are precisely tuned to meet industry standards, making it suitable for professional use and home theater enthusiasts who demand the highest level of picture quality.

Software Updates

Sony regularly provides software updates for its Bravia XR series, including the XR-98X90L, to improve performance, fix bugs, and introduce new features. The TV’s built-in update mechanism checks for the latest firmware online and automatically notifies users when an update is available. These updates are essential for maintaining the TV’s optimal performance and compatibility with the latest apps and services, ensuring users get the most out of their investment for years.

In The Box

The Sony Bravia XR XR-98X90L comes with a well-curated package of accessories to ensure a smooth setup and operation. In the box, users will find the following items:

Sony Bravia XR XR-98X90L 98-inch TV: The centrepiece of the package features a massive 98-inch Full Array LED 4K HDR display with Google TV integration and Bravia Core for PlayStation 5 gaming.

Remote Control: An advanced remote control with voice control functionality for seamless TV operation.

Batteries: Included with the remote control for immediate use.

Power Cable: To connect the TV to a power source.

Stand/Base: For users who prefer placing the TV on a stand rather than wall-mounting.

User Manual: A comprehensive guide to setting up and operating the TV.

Warranty Card: Providing information about warranty coverage and support.


The Sony Bravia XR XR-98X90L comes with a standard manufacturer’s warranty to give customers peace of mind regarding their investment. The warranty covers manufacturing defects and malfunctions for a specific period, typically one to two years, depending on the region and local regulations. Customers can also choose to extend the warranty with optional extended warranty plans for additional protection beyond the standard coverage.

VS Other Brands

When comparing the Sony Bravia XR XR-98X90L to other brands, it stands out as a top-tier television in terms of features, picture quality, and performance. Sony’s reputation as a leading TV manufacturer is well-established, and the XR-98X90L exemplifies the company’s commitment to innovation and excellence. Compared to other brands, Sony’s unique Cognitive Processor XR technology sets it apart, offering a revolutionary approach to image processing that mimics the human brain’s cognitive processes. This allows the TV to analyze and optimize the picture and sound elements in real time, delivering an unparalleled viewing experience.

Value for Money

While the Sony Bravia XR XR-98X90L is a premium television with a higher price tag, it offers excellent value for money considering its cutting-edge features, large 98-inch display, and high-quality build. Advanced technologies like Full Array LED, 4K HDR, and Google TV integration ensure exceptional picture and audio performance. Additionally, the Bravia Core for PlayStation 5 gaming and the seamless aluminium edge design add further value, making it an excellent investment for home entertainment enthusiasts seeking the best TV experience.

Size Options

The Sony Bravia XR XR-98X90L is a massive 98-inch size option, making it ideal for users who want a cinema-like experience in their living rooms or dedicated home theaters. However, it’s essential to consider the room size and viewing distance before opting for such a large display. Sony offers a range of Bravia XR series models in various screen sizes for users looking for smaller size options, catering to different preferences and living spaces.

4K Resolution

The Sony Bravia XR XR-98X90L boasts a 4K resolution, which offers four times the number of pixels compared to Full HD (1080p) displays. This higher pixel density results in a sharper and more detailed image, enhancing the visual experience significantly. With 4K resolution, users can enjoy content with stunning clarity and lifelike colors. It is perfect for watching 4K movies, streaming 4K content, and playing PlayStation 5 games in all their glory.

8K Resolution

It’s worth noting that the Sony Bravia XR XR-98X90L features 4K resolution, not 8K resolution. While 8K resolution TVs are becoming more prevalent in the market, the XR-98X90L focuses on delivering exceptional 4K performance. 8K resolution offers even higher pixel density, but the content availability is still limited compared to 4K content. Moreover, for a screen size of 98 inches, the difference in perceptible resolution between 4K and 8K may be less pronounced, making 4K resolution an excellent choice for most viewers.

HDR Technolog

The Sony Bravia XR XR-98X90L is equipped with High Dynamic Range (HDR) technology, enhancing the TV’s picture quality and providing a more immersive viewing experience. HDR expands the TV’s brightness and contrast range, enabling it to display a wider spectrum of colors and a more significant difference between dark and bright areas. This results in more realistic and vibrant visuals, with finer details and depth in shadows and highlights. Whether you’re watching movies, playing games, or viewing photos, HDR technology elevates the overall quality of the content and makes it more lifelike.

OLED Technology

It’s important to note that the Sony Bravia XR XR-98X90L does not feature OLED technology. Instead, it utilizes Full Array LED backlighting with local dimming to improve contrast and control over the lighting zones. OLED technology is known for its self-emissive pixels, which can individually turn on and off, creating perfect blacks and infinite contrast ratios. While the XR-98X90L’s LED technology provides excellent picture quality, OLED technology remains a distinct choice for users who prioritize absolute black levels and are willing to explore other models in Sony’s OLED TV lineup.

MicroLED Technology

The Sony Bravia XR XR-98X90L does not incorporate MicroLED technology. MicroLED technology is a newer innovation that utilizes microscopic LEDs to create the image. Like OLED, MicroLED also offers self-emissive pixels, allowing each pixel to emit its light independently. This technology can deliver even better picture quality than OLED, with enhanced brightness, contrast, and color accuracy. However, as of the XR-98X90L’s release, MicroLED TVs are not widely available commercially, and its adoption may come at a premium price.

QLED Technology

The Sony Bravia XR XR-98X90L utilizes traditional LED technology with Quantum Dot technology, often referred to as QLED. Quantum Dots are tiny nanocrystals that enhance the color reproduction of LED displays. They allow the TV to achieve a broader color gamut, resulting in more accurate and vibrant colors. While QLED technology provides an excellent visual experience, it’s essential to distinguish it from OLED and MicroLED technologies, as they differ in their underlying principles of operation.

Ambient Mode

The Sony Bravia XR XR-98X90L features an Ambient Mode, a unique functionality that enhances the TV’s aesthetic appeal when it’s not actively used. Ambient Mode allows the TV to blend into its surroundings by displaying customizable content such as images, patterns, or artwork. Users can choose from pre-installed themes or upload images to create a personalized visual display. This feature transforms the TV into a digital art piece or a dynamic, decorative element, making it an attractive addition to any living space.

One Connect Box

As of the last knowledge update, the Sony Bravia XR XR-98X90L does not come with a separate One Connect Box. The One Connect Box is a feature commonly found in Samsung’s QLED TVs, where all the connectivity ports and cables are consolidated into a separate box that connects to the TV via a single cable. This design reduces cable clutter around the TV and makes connecting and managing external devices easier. However, it’s important to note that this feature is not present in Sony’s Bravia XR series, including the XR-98X90L.


The Sony Bravia XR XR-98X90L represents a glimpse into the future of home entertainment technology. With cutting-edge features, such as the Cognitive Processor XR, Full Array LED, and Google TV integration, this TV exemplifies Sony’s commitment to innovation and delivering the best viewing experience. Including Bravia Core tailored for PlayStation 5 gaming further cements its position as a go-to choice for gamers. Additionally, the TV’s eco-friendly design with the Eco Pack reflects Sony’s dedication to sustainability and reducing environmental impact.

  • Exceptional picture quality with Full Array LED and 4K HDR.
  • Seamless integration of Google TV for a user-friendly interface.
  • Bravia Core provides exclusive streaming for PlayStation 5 gaming.
  • Elegant Aluminium Seamless Edge Design.
  • Immersive sound with Acoustic Multi-Audio and Dolby Atmos.
  • Future-proof HDMI 2.1 compatibility.
  • Eco Pack reflects Sony’s commitment to sustainability.
  • Large 98-inch size may not suit all living spaces.
  • Higher price tag as a premium TV.
  • Lack of OLED or MicroLED technology.

Final Verdict

The Sony Bravia XR XR-98X90L Full Array LED 4K HDR Google TV Eco Pack Bravia Core for PlayStation 5 Aluminium Seamless Edge Design is a powerhouse television with cutting-edge features and exceptional performance. The Cognitive Processor XR enhances image processing, delivering lifelike visuals and stunning detail. Google TV integration ensures a user-friendly interface and access to a vast content library, while Bravia Core caters specifically to PlayStation 5 gaming enthusiasts. The seamless aluminium edge design adds a touch of elegance to the TV’s appearance, making it a centerpiece of any living space. Acoustic Multi-Audio and Dolby Atmos support further elevate the audio experience, immersing viewers in captivating sound.


The Sony Bravia XR XR-98X90L is a dream TV for movie enthusiasts, gamers, and those seeking an extraordinary entertainment experience. Its advanced features, size, and sleek design make it ideal for large living rooms or dedicated home theaters. However, users with smaller living spaces or budget constraints may consider exploring other size options within the Bravia XR series. The TV’s HDMI 2.1 compatibility and future-proof technologies ensure it remains a top-notch choice for those who want to stay at the forefront of home entertainment. In conclusion, the Sony Bravia XR XR-98X90L is an excellent investment for users who prioritize picture quality, innovative features, and a seamless viewing experience.

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