The Amazon Fire TV 43-inch 4-series 4K UHD Smart TV has been making waves in the world of budget-friendly smart TVs. Its affordable price tag and the backing of Amazon’s extensive ecosystem have piqued many consumers’ interest. In this comprehensive review, we will delve into the technology, features, design, picture quality, and sound quality of the Amazon Fire TV 43-inch 4-series to help you determine if it’s the right choice for your entertainment needs.


Amazon’s Fire TV series is known for its seamless integration of streaming content and smart home capabilities. The 43-inch 4-series TV builds upon this foundation with a range of impressive technologies.

4K UHD Resolution: The Amazon Fire TV 43-inch 4-series boasts a 4K Ultra High Definition (UHD) resolution, delivering four times the pixels of Full HD. This means sharper, more detailed images and a more immersive viewing experience.

Alexa Voice Remote: One of the standout features of this TV is the included Alexa Voice Remote. It allows you to control the TV with voice commands, making it easy to search for content, adjust settings, and even control compatible smart home devices.

HDR Support: High Dynamic Range (HDR) support enhances the TV’s ability to display a wider range of colors and contrast, resulting in more lifelike and vibrant images. While it may not match the performance of premium HDR TVs, it still adds significant value to the viewing experience.


The Amazon Fire TV 43-inch 4-series has features that make it a compelling choice for budget-conscious consumers.

Content Streaming: As expected from a Fire TV, this model provides access to a wide range of streaming services, including Netflix, Prime Video, Hulu, Disney+, and more. The interface is user-friendly and offers personalized recommendations.

Alexa Integration: Alexa’s presence in the TV extends beyond the remote control. You can use voice commands to check the weather, control smart home devices, and even order products from Amazon.

Multiple HDMI and USB Ports: With multiple HDMI and USB ports, connecting your gaming consoles, Blu-ray players, and other peripherals is a breeze.

Dolby Atmos Audio: While the TV’s sound quality will be discussed in detail later, it’s worth mentioning that it supports Dolby Atmos, providing a more immersive audio experience when paired with a compatible soundbar or audio system.


The Amazon Fire TV 43-inch 4-series design is functional and straightforward, which is common for budget TVs.

Slim Bezel: The TV features a slim bezel design that maximizes the screen-to-body ratio, giving it a modern and sleek appearance.

Stand Design: The TV comes with two legs that serve as a stand. They are positioned towards the edges of the TV, providing stability without obstructing the screen. Wall mounting is also an option for those who prefer it.

Build Quality: The build quality is decent for its price point, with a mix of plastic and metal materials. It may not have the premium feel of high-end TVs, but it doesn’t feel cheap either.

Picture Quality

Now, let’s dive into the picture quality of the Amazon Fire TV 43-inch 4-series.

4K UHD Resolution: The 4K resolution offers impressive clarity and detail, making it an excellent choice for watching 4K content.

HDR Performance: The HDR support enhances the contrast and color accuracy, making scenes look more vibrant and lifelike. However, more than the TV’s peak brightness may be required for the best HDR experience, especially in bright rooms.

Color Accuracy: While the color accuracy is generally good, it must be on par with premium TVs. Still, for everyday viewing, it offers satisfying color reproduction.

Viewing Angles: One drawback is the limited viewing angles. When viewing from the sides, you may notice a drop in picture quality, which can be a drawback if you have a wide seating arrangement.

Motion Handling: The TV’s motion handling is acceptable for most content but may struggle with fast-paced action scenes. Enabling motion smoothing can help alleviate this issue.

Amazon Fire TV 43-inch 4-series 4K UHD smart TV

Sound Quality

Sound quality is an important consideration, and the Amazon Fire TV 43-inch 4-series comes with some audio enhancements.

Dolby Atmos Support: The TV supports Dolby Atmos, providing a more immersive audio experience using compatible audio equipment.

Built-in Speakers: The built-in speakers deliver decent sound quality for casual viewing. However, for a more immersive audio experience, consider investing in a soundbar or external speakers.

Audio Customization: The TV offers various audio presets and settings, allowing you to fine-tune the sound to your preferences.

Remote Control

The remote control is often an overlooked aspect of a TV but plays a crucial role in the overall user experience.

Alexa Voice Remote: The Amazon Fire TV 43-inch 4-series comes with the Alexa Voice Remote, a standout feature. It allows you to control the TV with voice commands, making tasks like searching for content, adjusting settings, and navigating menus incredibly convenient. Alexa’s voice recognition is generally accurate and responsive.

Button Layout: The remote has a straightforward button layout with dedicated buttons for popular streaming services like Prime Video, Netflix, Disney+, and Hulu. This simplifies launching your favorite apps.

Build Quality: While functional, the remote’s build quality is basic, with a plastic construction. It lacks the premium feel of some high-end TV remotes but gets the job done.

Connectivity Options

The connectivity options of a TV are crucial for connecting various external devices and ensuring a seamless user experience.

HDMI Ports: The Amazon Fire TV 43-inch 4-series offers multiple HDMI ports, connecting gaming consoles, Blu-ray players, soundbars, and other peripherals. This flexibility is a plus for those who want to expand their entertainment setup.

USB Ports: In addition to HDMI ports, the TV also includes USB ports for connecting external storage devices, such as flash drives or hard drives, to access your media files.

Wi-Fi and Ethernet: The TV supports both Wi-Fi and Ethernet connectivity options for internet access. While Wi-Fi is convenient, connecting via Ethernet can provide a more stable and faster connection, which is especially important for streaming 4K content.

Bluetooth: Bluetooth connectivity is available for pairing wireless headphones, speakers, or other compatible devices.


The Amazon Fire TV 43-inch 4-series is designed to be compatible with a wide range of devices and services.

Amazon Ecosystem: As expected, this TV seamlessly integrates with Amazon’s ecosystem, making it an ideal choice for Amazon Prime members. You can easily access Prime Video content and enjoy features like X-Ray, which provides additional information about the content you’re watching.

Streaming Services: The TV supports a plethora of streaming services, including Netflix, Prime Video, Hulu, Disney+, and more. It ensures that you have access to a vast library of content.

Casting: You can cast content from your mobile devices to the TV using apps like Amazon’s Fire TV app or third-party apps like Plex. This expands your content options beyond what’s available on the TV itself.

Smart Features

The smart features of a TV are what set it apart from traditional televisions.

Fire TV OS: The Amazon Fire TV 43-inch 4-series runs on the Fire TV operating system, which is user-friendly and easy to navigate. The home screen provides quick access to your favorite apps and content.

Alexa Integration: Alexa is deeply integrated into the TV, allowing you to use voice commands for a wide range of tasks. You can ask Alexa to play specific shows or movies, check the weather, and control smart home devices.

Customization: The TV offers customizable profiles, giving each household member a personalized experience with separate watchlists and recommendations.

Parental Controls: For families, parental controls are available to restrict content access and set viewing time limits for children.

App Store

The availability of apps can significantly enhance the functionality of a smart TV.

Appstore: The Amazon Appstore on the Fire TV platform offers a vast selection of apps, including games, streaming services, news, and productivity tools. You can download and install apps to tailor the TV to your preferences.

Sideloading: Advanced users can sideload apps unavailable on the official App Store. This can be particularly useful for accessing niche apps or services.

App Performance: App performance on the Fire TV platform is generally smooth, with quick loading times and minimal lag. However, the performance may vary slightly depending on the specific app and your internet connection.

Gaming Experience

For those interested in gaming on their TV, the Amazon Fire TV 43-inch 4-series has some gaming-related features.

Casual Gaming: The TV is suitable for casual gaming, with access to a variety of games through the Amazon App Store. These games range from simple puzzle games to more immersive titles.

Game Controller Compatibility: If you want a more console-like gaming experience, pair a compatible game controller with the TV. This is especially useful for playing action-packed games.

Cloud Gaming: The TV supports cloud gaming services like Amazon Luna, which allows you to stream and play a selection of games without needing a dedicated gaming console.

Viewing Angle

One of the potential drawbacks of the Amazon Fire TV 43-inch 4-series is its limited viewing angles.

TN Panel: This TV uses a TN (Twisted Nematic) panel, which tends to have narrower viewing angles compared to other panel types like IPS. When viewing the TV from the sides, you may notice a drop in picture quality and color accuracy.

Ideal Viewing: For the best viewing experience, it’s advisable to sit directly in front of the TV. This is less of an issue for solo viewers but can be a concern for larger gatherings or wide seating arrangements.

Voice Control

Voice control is one of the defining features of the Amazon Fire TV 43-inch 4-series, adding convenience and ease of use to your TV experience.

Alexa Voice Remote: The included Alexa Voice Remote allows you to control various TV functions using voice commands. You can search for content, adjust volume, change channels, and even control compatible smart home devices with voice prompts.

Voice Recognition: The TV’s voice recognition technology is generally accurate and responsive, making it a valuable tool for quickly accessing content and settings without navigating through menus manually.

Voice Search: One of the standout features is the ability to search for specific movies, TV shows, or apps. Say the name and the TV will search across its content library and streaming services to provide results.

Input Ports

The Amazon Fire TV 43-inch 4-series offers a range of input ports to connect your various devices.

HDMI Ports: The TV includes multiple HDMI ports, making it easy to connect gaming consoles, Blu-ray players, soundbars, and other HDMI-compatible devices. This versatility ensures you can expand your entertainment setup without constantly unplugging and replugging cables.

USB Ports: In addition to HDMI, the TV features USB ports, allowing you to connect external storage devices such as flash drives or hard drives. This is handy for accessing and playing your media files.

Audio Output: The TV offers audio output options, including optical audio and a 3.5mm headphone jack. These ports are useful for connecting to external audio equipment or headphones.

Wall Mount Compatibility

For those who prefer a wall-mounted setup, the Amazon Fire TV 43-inch 4-series is designed to accommodate your needs.

VESA Mount Compatibility: The TV is VESA mount compatible, meaning you can use standard VESA wall mounts to attach it to a wall securely. This provides a clean, space-saving installation option, which maximizes room space.

Mounting Hardware: While the necessary mounting hardware is not included in the box, it’s readily available and affordable. Be sure to choose a compatible VESA mount that supports the TV’s size and weight.


Calibrating your TV is crucial to achieving the best possible picture quality. The Amazon Fire TV 43-inch 4-series offers some calibration options:

Picture Modes: The TV offers various picture modes, including Standard, Vivid, Movie, and more. These modes adjust brightness, contrast, and color temperature to suit different viewing preferences. Consider using the Movie or Custom mode and manually changing settings for the most accurate picture.

Advanced Settings: Besides preset picture modes, the TV provides advanced settings that allow you to fine-tune the picture. You can adjust brightness, contrast, color, and sharpness.

Calibration Tools: Consider using calibration tools like a colorimeter or professional calibration service to achieve the best results. These tools can help you achieve optimal color accuracy and image quality.

Software Updates

Software updates are essential for improving performance and adding new features to your TV.

Automatic Updates: The Amazon Fire TV 43-inch 4-series receives regular over-the-air software updates from Amazon. These updates may include bug fixes, security enhancements, and improvements to the user interface.

New Features: Software updates can also introduce new features and capabilities to the TV. This ensures that your TV remains up-to-date and can handle evolving content and technology standards.

App Updates: In addition to the TV’s firmware updates, the apps and services on the Fire TV platform also receive regular updates to provide the best possible user experience.

In The Box

Here’s what you can expect to find inside the box when you purchase the Amazon Fire TV 43-inch 4-series:

TV Unit: The TV itself is the centerpiece of the package. It’s securely packaged to prevent damage during transit.

Alexa Voice Remote: The package includes the Alexa Voice Remote, which is essential for navigating the TV and accessing voice control features.

Power Cable: A power cable is included to connect the TV to an electrical outlet.

Quick Start Guide: You’ll find a quick start guide that provides instructions on setting up the TV, connecting to Wi-Fi, and getting started with the Fire TV platform.

Remote Batteries: The package typically includes the Alexa Voice Remote batteries so you can use them immediately.

Warranty Information: Information regarding the TV’s warranty coverage and support is usually included in the box.

VS Other Brands

When considering a TV purchase, comparing the Amazon Fire TV 43-inch 4-series to other brands and models in its price range is essential.

Samsung, LG, Sony, TCL: These are some of the major competitors in the TV market. Each brand offers a range of models with various features and price points.

Features and Price: Compare the features and specifications of the Amazon Fire TV 43-inch 4-series to those of TVs from other brands in the same price range. Consider factors such as picture quality, sound quality, smart features, and connectivity options.

User Reviews: Read user and expert reviews to gain insights into different TV models’ real-world performance and customer satisfaction. This can help you make an informed decision based on user experiences.

Size Options

The Amazon Fire TV 43-inch 4-series is available in a 43-inch size, but it’s worth noting that other size options may be available in the Fire TV series.

Variety of Sizes: Depending on your room size and viewing preferences, you may find different size options within the Fire TV series, such as 32-inch, 55-inch, or 65-inch models. Choosing the right size is essential for optimizing your viewing experience.

Space Considerations: Consider the physical space where you plan to place the TV. Make sure it fits comfortably and complements the aesthetics of your room.

Budget: Size options may also vary in price, so consider your budget when selecting the size that suits your needs.

4K Resolution

The Amazon Fire TV 43-inch 4-series features a 4K Ultra High Definition (UHD) resolution, becoming the standard for high-quality TV viewing.

Enhanced Clarity: 4K resolution provides four times the number of pixels compared to Full HD, resulting in enhanced clarity and sharper images. This is particularly noticeable when watching 4K content.

High-Quality Streaming: With the increasing availability of 4K content on streaming platforms like Netflix, Prime Video, and Disney+, having a 4K TV allows you to take full advantage of these services.

Future-Proofing: Investing in a 4K TV is a form of future-proofing, as it ensures your TV can display content in the highest resolution available for years to come.

8K Resolution

While the Amazon Fire TV 43-inch 4-series offers 4K resolution, it’s worth briefly discussing the concept of 8K resolution, which has started to emerge in the TV market.

Four Times 4K: 8K resolution offers four times the number of pixels as 4K, resulting in incredibly detailed and sharp images. However, the difference is most noticeable on larger screens.

Limited Content: Currently, 8K content is relatively limited, with very few movies and TV shows in this Resolution. It may take some time for 8K content to become mainstream.

Price Premium: 8K TVs are typically more expensive than their 4K counterparts. Consider whether the additional cost is justified based on your viewing habits and content availability.

HDR Technology

High Dynamic Range (HDR) technology is a crucial aspect of modern TVs, enhancing the viewing experience by offering improved contrast, color, and brightness. The Amazon Fire TV 43-inch 4-series includes HDR support, a significant advantage for a TV in its price range.

Enhanced Contrast: HDR technology allows the TV to display a wider contrast range between the brightest whites and the deepest blacks. This results in more lifelike and dynamic images with greater detail in dark and bright scenes.

Richer Colors: HDR technology also expands the color gamut, providing a more extensive range of colors. This results in more vibrant and accurate color reproduction, making scenes look more realistic.

HDR Formats: The Fire TV 43-inch 4-series supports various HDR formats, including HDR10 and HLG (Hybrid Log-Gamma). While it may not support premium formats like Dolby Vision, it still significantly improves picture quality compared to SDR (Standard Dynamic Range) TVs.

OLED Technology

OLED (Organic Light-Emitting Diode) technology is known for its exceptional picture quality, especially in contrast and color accuracy. However, it’s essential to note that the Amazon Fire TV 43-inch 4-series does not utilize OLED technology.

OLED Advantages: OLED TVs offer true black levels because each pixel emits its light and can be turned on or off independently. This results in infinite contrast ratios and incredibly deep blacks, enhancing the overall picture quality.

Color Accuracy: OLED displays also excel in color accuracy and saturation, producing vibrant, true-to-life colors. This is ideal for movie enthusiasts and those who prioritize color accuracy.

Viewing Angles: OLED panels typically have excellent viewing angles, meaning the picture quality remains consistent even when viewed from the sides. This is beneficial for larger rooms or gatherings.

Cost Considerations: OLED TVs are more expensive than LED-LCD TVs, which the Fire TV 43-inch 4-series utilizes. The choice between OLED and LED-LCD often comes down to budget considerations.

MicroLED Technology

MicroLED technology is an emerging display technology known for its potential to provide the benefits of OLED with improved longevity and brightness. MicroLED TVs were not widely available in the consumer market.

Self-Emissive Technology: Like OLED, MicroLED technology is self-emissive, meaning each pixel emits light. This allows for precise control over brightness and contrast.

Longevity: MicroLED displays are known for their durability and longevity, with individual LEDs having a longer lifespan than organic materials used in OLED displays.

Brightness: MicroLED displays can achieve high brightness levels, making them suitable for well-lit rooms and outdoor displays.

Limited Availability: MicroLED TVs were primarily available as premium models and have yet to become common in the mainstream TV market. However, the technology may have become more accessible since then.

QLED Technology

QLED (Quantum Dot Light Emitting Diode) technology is utilized in many high-end TVs and is known for its vibrant colors and high brightness levels. However, the Amazon Fire TV 43-inch 4-series does not use QLED technology.

Enhanced Color: QLED TVs use quantum dots to enhance color accuracy and vibrancy. This technology results in more lifelike and accurate color reproduction, which is especially noticeable in bright and colorful scenes.

Brightness: QLED TVs can achieve high brightness levels, making them well-suited for rooms with lots of natural light. They can also display HDR content with greater impact.

Viewing Angles: While QLED displays offer improved viewing angles compared to standard LED-LCD TVs, they may not match the wide viewing angles of OLED displays.

Cost Considerations: QLED TVs are typically more affordable than OLED TVs, making them popular for consumers seeking high-quality visuals without the premium price tag.

Ambient Mode

Ambient Mode is a feature found in some Samsung QLED TVs, which allows the TV to blend into your home decor when not in use. However, the Amazon Fire TV 43-inch 4-series does not offer this feature.

Artwork and Information: In Ambient Mode, the TV can display artwork, photos, or information such as the time and weather, turning the TV into a digital canvas or informational display.

Customizable: Users can customize the content displayed in Ambient Mode to suit their preferences, whether family photos, artwork, or calming nature scenes.

Camouflage: Ambient Mode is particularly useful for camouflaging the TV against the wall or surrounding environment, reducing its visual impact when not actively used.

One Connect Box

The concept of a One Connect Box is primarily associated with Samsung QLED TVs and does not apply to the Amazon Fire TV 43-inch 4-series.

Centralized Connectivity: In TVs featuring a One Connect Box, most of the TV’s connectivity options, including HDMI ports, USB ports, and power connections, are centralized in a separate external box. This box connects to the TV via a single cable.

Clean Aesthetics: The main advantage of this design is that it allows for cleaner and more streamlined aesthetics. You can place the One Connect Box and connected devices in a cabinet or hidden area, leaving only a thin cable connecting to the TV.

Convenience: The One Connect Box also provides comfort when connecting and disconnecting devices, as you don’t need to access the back of the TV.


While the Amazon Fire TV 43-inch 4-series offers a satisfying smart TV experience, it’s essential to consider its future capabilities and updates.

Software Updates: Amazon typically provides regular over-the-air software updates for their Fire TV products. These updates may include bug fixes, security enhancements, and improvements to the user interface. Ensuring that your TV remains up-to-date is crucial for a seamless and secure experience.

Content Ecosystem: As part of the Amazon ecosystem, the TV will likely continue offering access to a wide range of streaming services and apps. Keeping an eye on future additions and improvements to these services can enhance your entertainment options.

Voice Control: With advancements in voice recognition technology, the TV’s voice control capabilities may improve over time. It’s worth monitoring any updates enhancing voice commands and integrating with other smart home devices.

  • Affordable price point.
  • Alexa Voice Remote for convenient control.
  • HDR support enhances picture quality.
  • Access to a wide range of streaming services.
  • Versatile connectivity options.
  • User-friendly Fire TV operating system.
  • Seamless integration with Amazon ecosystem.
  • Limited viewing angles due to TN panel.
  • Basic build quality.
  • Built-in speakers may not provide immersive audio.

Final Verdict 

The Amazon Fire TV 43-inch 4-series 4K UHD smart TV offers a compelling package for budget-conscious consumers seeking a feature-rich smart TV. It provides access to a wide range of streaming services, supports HDR for enhanced picture quality, and comes with the convenience of the Alexa Voice Remote.

However, it’s important to note its limitations, such as the TN panel’s restricted viewing angles and the essential build quality. While it may not match the performance of premium OLED or QLED TVs, it offers excellent value for its price range.


Suppose you’re looking for an affordable and reliable smart TV that seamlessly integrates with Amazon’s ecosystem and offers decent picture and sound quality for everyday viewing. The Amazon Fire TV 43-inch 4-series is a solid choice in that case.

It’s well-suited for solo viewers or smaller rooms where limited viewing angles are not a significant concern.

Consider investing in a soundbar or external speakers for a more immersive audio experience, especially if you enjoy movies or gaming.

If you prioritize premium picture quality, wider viewing angles, and advanced display technologies like OLED or QLED, consider exploring higher-end TV options, considering that they come with a higher price tag.

The Amazon Fire TV 43-inch 4-series is a budget-friendly smart TV that offers good value for its price, making it an attractive choice for those seeking a reliable and feature-rich entertainment solution.

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